James Sparkes

QD Design

I was the in-house designer at a furniture design company where I was in charge of maintaining the website, branding, marketing materials online and print, product photography and editing as well as CAD design for new products.

The company was transitioning from B2B wholesale to B2C so I was tasked with rebranding the company and overhauling the website and moving to an ecommerce platform so that it was easy for people to find, sort, customise and buy their desired product as before most orders were wholesale over the phone.

The rebrand was to reflect the high-end and boutique-style nature of the products being sold and the website needed to be in-line with this shift with new photography being produced along with print and social marketing materials being made in conjunction with a modern responsive website.

For some product ranges the customisability was pushed as well as showing people the possibilities, showcasing various designs already made or ones mocked up by myself. This was generally done before a product had gone into production but needed a representation of it to be advertised prior to shipping and photographing.

One of the biggest problems was translating the customisation of products. To solve this I designed a workfow for users to customise their product before the point of adding it to their cart requiring the editing of many photos of all combinations for the product collection.

Print

Print materials were a big part of the business. Brochures, adverts, post cards, invoices and magazine promotions were required to be made every few seasons to showcase new products and generate interest, especially at conventions such as Interiors in Birmingham.

CAD

Print materials were a big part of the business. Brochures, adverts, post cards, invoices and magazine promotions were required to be made every few seasons to showcase new products and generate interest, especially at conventions such as Interiors in Birmingham.