Designed a flexible Add-ons system and CMS flow builder for FIXR, enabling organisers to drive more revenue with custom upsells like merch, VIP, and food seamlessly integrated into the checkout experience.

At FIXR I redesigned and optimised key experiences for an events ticketing platform. Improved organiser onboarding, increased ticket sales, and stronger client retention. Delivered mobile-first, user-centric solutions across analytics, CRM tools, and ticket buyer journeys. Developed scalable design systems and branded integrations to support growth, streamline operations, and win clients ranging between £20k-120k per year revenue each including a £1m client.

During my time at The Collective I was the sole product designer during rapid growth at the company as they expanded. I was responsible for driving digital transformation across internal tools and resident-facing products. Designed an app with strong resident adoption. Designed and migrated teams to a new internal platform that improved operational efficiency by 40%. Delivered web and mobile experiences to streamline onboarding, digitised workflows, and built a unified design system to support rapid scaling with 2x users each year.

Recently I've been exploring rapid prototyping and development by leveraging IDEs like Cursor with integrated AI tools to accelerate the creation of small personal projects, turning everyday problems that I've faced into tangible solutions.

At Kuula I defined the visual identity and streamlined media management for an online teaching platform, supporting brand growth and content scalability. Delivered marketing designs, a white-label design system, and pitch decks that helped secure client partnerships to drive platform growth 300%.

Redesigned the UX/UI for Breezie, an Android OS tailored to help thousands of elderly and disabled users confidently navigate digital products. Focused on scalable accessibility and simplicity, improving quality of life and digital independence. Designed a SmartThings dashboard for care homes, and created packaging and printed materials that contributed to increased sales and positive media coverage increasing product sales by 4x.

While working with AMBIO-N I I led UX design for their B2B marketplace, improving usability and consistency across procurement tools. Established a modular design system used across the platform and a new marketing site. Designed an easy to customise investor deck that helped the company secure £1.5M in funding.

UX design and front-end development to transition the business from trade-only to a B2B and B2C eCommerce model, significantly increasing sales and customer reach. Designed and built a bespoke inventory and warehouse management system, streamlining operations and improving efficiency across sales and logistics. Delivered rebranding across digital and print, including advertising, product photography, and 3D CAD design to support new product launches and market positioning resulting in 2.3x revenue growth