Product designer specialising in UI/UX design for mobile apps, SaaS platforms, web apps, and marketing websites. I focus on creating intuitive, high-quality interfaces and design systems that enhance user experiences.
I'm an adaptable problem-solver who loves creating thoughtful user experiences, improving product adoption, and boosting client satisfaction. My work helps businesses attract and retain users, win new clients, and deliver real impact. Strategy, storytelling, and business outcomes are central to how I design.
While I focus on digital design, my personal interests in physical product design, service design, architecture, and urban planning give me a broader perspective. I adapt quickly to new tools, collaborate well with teams, and make use of AI, but critical thinking, empathy, and real problem-solving always stay at the core of my work.
FIXR, London
Led design of FIXR’s Timed Entry system, enabling slot-based ticketing to improve flow, experience, and efficiency. Integrated across the full product ecosystem, it became a key driver for winning high-volume organisers.
Read case studyFIXR, London
Designed a powerful, mobile-friendly analytics suite for FIXR, giving organisers clear insights to boost strategy, track performance, and grow their audiences.
Read case studyFIXR, London
Designed a built-in communication hub for FIXR, letting organisers send targeted messages without external tools, boosting engagement, sales, and helping win bigger clients.
Read case studyFIXR, London
Designed a flexible Add-ons system and CMS flow builder for FIXR, enabling organisers to drive more revenue with custom upsells seamlessly integrated into the checkout experience.
Read case studyFIXR, London
Redesigned NTSU’s Freshers Pass to modernise access, boost student engagement, and turn a declining product into a high-growth success with increased sales and attendance.
Read case studyThe Collective, London
Led product design at The Collective during rapid growth, driving digital transformation, streamlining operations, and launching resident and internal tools that improved efficiency and scaled with 2× user growth yearly.
Read case studyKuula TV, London, UK
Defined Kuula’s visual identity and media tools, supporting 300% platform growth with scalable branding, marketing assets, a white-label design system and pitch decks that helped win key client partnerships.
Read case studyBreezie, Richmond, UK
Redesigned Breezie’s custom Android operating system to empower elderly and disabled users with accessible, intuitive digital experiences, boosting independence, 4× sales growth, and positive media coverage through product, dashboard, and packaging design.
Read case studyAMBIO-N, Remote
While working with AMBIO-N I I led UX design for their B2B marketplace, improving usability and consistency across procurement tools. Established a modular design system used across the platform and a new marketing site. Designed an easy to customise investor deck that helped the company secure £1.5M in funding.
Read case studyQD Design, Maidstone, UK
UX design and front-end development to transition the business from trade-only to a B2B and B2C eCommerce model, significantly increasing sales and customer reach. Designed and built a bespoke inventory and warehouse management system, streamlining operations and improving efficiency across sales and logistics. Delivered rebranding across digital and print, including advertising, product photography, and 3D CAD design to support new product launches and market positioning resulting in 2.3x revenue growth