James Sparkes


I worked on the Heineken campaign at FabricWW creating designs for microsites, promo sites, web apps, and doing various artworking for their social media campaign.

I worked on the Heineken Star Treatment campaign main homepage, designing the hero video player and also refning the designs in the later stages. I was also responsible for preparing the site for development by exporting all assets and providing CSS values and style guide for all of the elements within the website.

Star Tabs was a small interactive web advertisement for the mobile version of Facebook. Once a user had clicked on the banner ad they would be taken to a page with promotional information and a list of curated bars and pubs with info and ways to claim a voucher for a free Heineken.

I was tasked with redesigning the marketing portal for Heineken’s internal intranet. I was tasked with updating it with a fresh, colourful and spacious look and feel. One of the main problems to overcome redesigning it came in the menu navigation. The amount of items in the menus and sub menus was vast and needed to be easily visible on the small laptop screens used by most of the employees. I employed a paginated drop down style for this to overcome these issues.

I created social objects for the Heineken social campaign, this required image sourcing, editing, composition, typography and working alongside the content team and as well as a creative director and copywriter on larger projects.