James Sparkes
Senior Product Designer
Senior product designer who turns complex, regulated processes into software people can get through quickly. 10+ years designing B2B2C products in healthtech, ticketing, education and hospitality. I run research, design the workflows and systems, then ship them in production React and Next.js, cutting clicks, duplicate data entry and admin time.
Experience
Product DesignerAug 2025 – Aug 2026
- Cut referral handling from 20–40 minutes per patient to a few minutes, saving hours of admin a day and letting clinics shrink referral teams (one went from four staff to one), via a referral system with AI-assisted auto-ingestion.
- Removed manual checking and data re-entry from regulatory reporting across four regulators (PRISM, BORN, SART, ANZARD) with one model that adapts to any country and validates data upfront.
- Greatly reduced admin and repeated data entry for every clinic with one questionnaire builder whose answers feed straight into the clinical system, rolled out to all clinics seamlessly.
- Helped sign three large clinics that were waiting on it by designing wawa’s first treatment planning system, which also simplified billing and stim sheets: standard templates cover 99% of cases and adapt easily for the tricky 1%.
- Moved clinic setup from multi-day, in-person training towards self-serve with a guided setup flow, chosen at the company all-hands as the template for all future implementations.
- Cut extending a medication from 7+ clicks to one, saving doctors’ costliest time; one of many fixes cutting time for doctors, nurses and admin across workflows.
- Cut developer time on smaller features from 1–2 days to around an hour by moving design from Figma into the production codebase, so engineers just review a pull request.
Senior UX/UI DesignerFeb 2022 – Aug 2025
- Cited by 30% of high-revenue prospects as a deciding factor in switching to FIXR: led end-to-end UX for Timed Entry, which became a major sales driver.
- Designed solutions tailored to each prospect’s needs that helped win enterprise organisers worth £100k+ a year on average away from providers like Ticketmaster, opening up new verticals (museums, exhibitions, visitor attractions).
- Made onboarding self-serve for all small and medium organisers, freeing the sales team to focus on large accounts.
- Helped FIXR land larger clients and grow revenue by designing across the full product (event creation, checkout, scanning app, dashboards) and its design system.
Skills
Design
Product & UX/UI design, design systems, prototyping, user research & discovery, interaction design, workflow design, AI-assisted features
Engineering
React, Next.js, TypeScript, HTML/CSS, InstantDB
Data
Data cleaning & wrangling, regex, spreadsheet modelling, analysis & charting
Tools
Figma, Linear, GitHub, Git, Claude Code
Domains
B2B & B2B2C SaaS, healthtech, regulated & clinical software, multi-jurisdiction compliance, ticketing
Education
BA (Hons) Graphic Design — First Class
Canterbury Christ Church University
2010–2013